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Boycott

The US brand boycott is snowballing—much like the global trade war Trump just kicked into high gear. After slapping massive tariffs on Canada and Mexico, the administration decided, “why stop there?” and rolled them out worldwide. Yes, even an uninhabited island populated exclusively by penguins is now subject to import duties. Presumably because they looked at him funny.

Unsurprisingly, countries have hit back with their own tariffs, sparking an international economic slap-fight. Stock markets are nose-diving, recession fears are climbing, and global leaders are collectively asking, “Is this real life?”

In parallel, Elon Musk—now the unelected overlord of the newly invented Department of Government Efficiency (DOGE)—has been busy tanking his own popularity. Between conspiracy rants, bizarre rallies, and what looked disturbingly like Nazi salutes, he’s become the face of Trump’s chaos-industrial complex.

In response, frustrated consumers are boycotting US brands to hit Trump and his billionaire backers where it hurts: their wallets. Tesla shares are already in freefall, and the movement is spreading fast.

In today’s world, where buying a coffee is practically a political act, many are choosing to align their spending with their values—or at the very least, skip the next Starbucks run.

Thinking about cutting ties with US brands? Here are 50 to start with:

US Brands Boycott – top 50 US Brands

Food & Beverage

McDonald’s – The world’s largest fast-food chain.

Coca-Cola – One of the most recognisable soft drink brands.

Pepsi – Coca-Cola’s biggest rival.

Starbucks – The coffeehouse giant.

KFC – Famous for its fried chicken.

Burger King – A fast-food alternative to McDonald’s.

Subway – The global sandwich chain.

Domino’s Pizza – A major player in pizza delivery.

Kellogg’s – Known for cereals like Corn Flakes and Frosties.

General Mills – Produces Cheerios and Häagen-Dazs.

Retail & Clothing

Amazon – The world’s largest online retailer.

Nike – The sportswear giant.

Adidas (US division) – Though a German brand, its US arm operates separately.

Levi’s – Makers of the iconic denim jeans.

Under Armour – A competitor to Nike and Adidas.

Gap – Parent company of Banana Republic and Old Navy.

Walmart (Asda) – Although Asda was sold, Walmart retains a stake.

Costco – The American wholesale retailer.

Foot Locker – A major sportswear and footwear retailer.

VF Corporation – Owns brands like The North Face, Vans, and Timberland.

Tech & Electronics

Apple – Makers of the iPhone, MacBook, and iPads.

Microsoft – Creators of Windows and Xbox.

Google (Alphabet Inc.) – The dominant force in search and online advertising.

Facebook (Meta) – Owners of Instagram and WhatsApp.

Tesla – The electric vehicle pioneer, with Elon Musk as the CEO.

Amazon Web Services (AWS) – Powers much of the internet.

X – Formerly Twitter – Many people are closing their accounts and switching to bsky since Musk made the platform a personal mouthpiece for endorsing the far right.

Hewlett-Packard (HP) – Known for computers and printers.

Dell – A major PC manufacturer.

Bose – Makers of high-end audio equipment.

Entertainment & Media

Netflix – The dominant streaming service.

Disney – Owns Marvel, Pixar, Star Wars, and ESPN.

Warner Bros. Discovery – Includes HBO, CNN, and DC Comics.

Paramount – Parent of MTV, Nickelodeon, and CBS.

Universal Pictures (NBCUniversal) – A major film and TV studio.

Spotify (US division) – Though originally Swedish, the US branch is significant.

Electronic Arts (EA) – Known for FIFA and The Sims.

Activision Blizzard – Creators of Call of Duty and World of Warcraft.

Take-Two Interactive – Publishers of Grand Theft Auto.

Amazon Prime Video – Competes with Netflix and Disney+.

Finance & Services

Visa – A major payment network.

Mastercard – Another dominant financial services provider.

American Express – A well-known credit card company.

PayPal – A widely used online payment system.

Goldman Sachs – A leading investment bank.

JPMorgan Chase – One of the world’s largest banks.

Citibank – A major US banking institution.

Bank of America – One of the biggest banks in the world.

McKinsey & Company – A global consulting firm.

Deloitte (US division) – Though global, its US branch has major influence.

And for our UK and European friends—next time you’re doing the weekly shop and wondering if that bottle of ketchup is lining the pockets of a Trump donor, there’s help at hand.

Not sure which brands are European? Or which ones are sneakily American in disguise? Download the BuyEuropean app: a handy little tool that tells you where your groceries really come from, and suggests European alternatives when you’re about to unknowingly toss a US import into your trolley.

Because nothing says “resistance” like swapping out your peanut butter. ✊🛒🇪🇺